Writing for the web is very similar to writing for the printed magazine in terms of content, but reading words on a computer screen is much more difficult than reading a magazine page.

News stories are ideal material for the publishing on the web, as they are usually short and to the point with a simple illustration.

Features written for the web are usually shorter than magazine features, as scrolling down lots of text on a screen can be very off-putting.
 

Here are a few points to bear in mind when writing for the web:

• Keep everything as concise as possible. Make sure that sentences and paragraphs are short. A paragraph should ideally be one or two sentences long, three at most, especially in news stories (15-20 words per sentence and 30-40 words per paragraph is a good rule of thumb).
• Mention links within the text only when they are essential. Too many will break up the flow of a story, so sometimes it is best to leave them to the end
• Avoid using words in upper case unless real emphasis is needed.
• If the original source of a news story is an online one, then provide a link at the end.
• Provide links to sites for further information only where this is useful for the reader.